One goal, one CTA. Headline must state the specific outcome immediately. Place social proof near your CTA. State your offer clearly. Remove unnecessary form fields. Use first-person CTA button text: “Send Me the Free Guide” not “Submit.” Place CTA above the fold and repeat at the bottom. Reduce loading time — every second costs ~7% of conversions. Test with someone unfamiliar with your business: if they can’t explain your offer in 5 seconds, rewrite it.