GA4 is event-based. Connect Google Search Console, set up conversion events, connect Google Ads, and filter your own traffic. The reports you’ll actually use: Traffic Acquisition (which channels drive conversions), Pages and Screens (which content produces conversions), Conversions (the number that matters most), and Demographics. Answer these three questions weekly: Which channels drove the most qualified traffic? Which pages produced the most conversions? Are conversion trends moving in the right direction?