Digital Pro Leads · Free download
The Lead Scoring Worksheet
A 100-point fit + intent lead-scoring model with routing logic — so sales works the right leads first.
What’s inside
- Fit score (0-50): company, contact and situational criteria with point values
- Intent score (0-50): inbound engagement, multi-touch behaviour, timing and negative signals
- Routing table: Hot / Warm / Nurture / Low tiers with owners, SLAs and actions
- Override rules for high-fit low-intent and low-fit high-intent leads
- Printable scoring sheet and calibration log
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