Optimize your Google Business Profile first — complete every field, add photos, respond to all reviews, post weekly updates. Build location-specific service pages. Generate reviews systematically: email customers 3–7 days after service with a direct link. Ensure NAP (Name, Address, Phone) is identical across your website, GBP, and every directory. Build local links from news outlets, Chamber of Commerce, and local associations. Create unique content for each location page — never duplicate with just the city name swapped.