Most social media presences don’t generate leads because of strategy failures, not posting frequency. Pick two platforms where your ideal customers spend time. Define 3–5 content pillars at the intersection of audience interest and business expertise. Optimize for engagement signals — comments, saves, shares — not just views. Use a 4:1 ratio of value posts to direct offers. Track profile visits, link clicks, and landing page conversions from social traffic. Be consistent for 3–6 months before expecting meaningful results.